Environmental edutainment games and pro-environmental behavior of primary school students : evidence from a field experiment

Abstract

This study explores the effectiveness of behavioral interventions, specifically edutainment rooted in environmental education, in fostering pro-environmental behavior (PEB) among primary school students. Through a lab-in-the-field experiment, the research focuses on the impact of an environmental edutainment game on children's monetary donations to environmental non-governmental organizations (ENGOs) as PEB. Findings suggest that having played an environmental edutainment game does not significantly affect the amount donated, though it appears to influence the likelihood of making a donation, particularly among male and students from lower socio-economic backgrounds. Besides, female participants and students with a higher socio-economic and cultural profile exhibit higher likelihood to donate and higher effective donations, regardless of the edutainment intervention.